Paul McCobb: REturn to Form

One of the leading voices in American midcentury design, Paul McCobb reveals the sexiness inherent in simplicity, the enduring cool that is editing down to form and line. And now, McCobb's most timeless designs are being produced again in an exclusive partnership with CB2—for the first time in half a century. 

Creative copy + concept lead for CB2’s partnership with iconic midcentury modern designer Paul McCobb. Developed campaign direction, wrote catalog feature copy, website and product copy and a long-form editorial feature about McCobb and his work. The partnership has been featured in ADPRO and Elle Decor, among others.

AD: Blake Sheridan